London, 24 June 2015. These are the 2015 Summer Travel Trends, reported annually by hotel comparison website trivago.co.uk. This year, Dubai is the most popular destination internationally, Edinburgh is now more expensive than London for a hotel stay, 37% of Brits are heading to Spain and the average one week hotel spend is £1036.
Top 10 National Destinations:
- Cardiff has replaced Birmingham in the most popular staycation destinations this year.
- Edinburgh is now more expensive than London, by an average of £5 per night.
- Manchester has the highest price increases – up an average of £10 from last year.
- Glasgow hotel prices, inflated by the Commonwealth Games in 2014, have returned to normal this year.
Top 10 International Destinations (min. stay 6 nights):
- Dubai is now the most popular summer destination among UK users for a stay of at least 6 nights. The Spanish resorts of Benidorm, Salou and Playa de las Américas remain popular, while holidaymakers are heading to NYC and Orlando in the States.
- Hotel prices in the USA are significantly more expensive than last summer, with Orlando up by 25% and NYC up by 19% to an average of £221 per night.
- Hotel prices in Europe are varied, with some showing huge YOY price hikes (Salou is up by 36% and Benidorm by 33%), and others significantly cheaper (Sorrento is down by 13%, Rome down by 12% and Playa de las Américas down by 10%).
Top 10 Countries:
Top 5 Visiting Nationalities:
UK Travel Habits:
- While the average clicked hotel price this summer is £260, the average booking price is £112, showing UK users research hotels much more expensive than the ones they book.
- The average one week hotel spend among UK holidaymakers is £1036, which is the third most expensive after Italy (£1168) and Germany (£1130).
- The average trip duration among Brits this summer is 4 days. Globally, Russia has the longest average (10 days) and Japan the shortest (just 2 days).
- Friday is the most popular day of departure from the UK (23% of trips), followed by Monday (19%). Tuesday is the least popular departure day (just 9%).
- The most popular week of travel is 17th to 23rd August.
Denise Bartlett, UK Public Relations: “The monopoly that Spain holds over UK summer holidays is amazing, with 37% of users heading to the country this summer. Also interesting is the low percentage for travel within the UK (just 9%), with British holidaymakers more likely to head to Spain, Greece or Italy than choose a staycation this summer.
The year-on-year price differences are also intriguing. While many holidaymakers may expect to find a bargain in the Eurozone this year, this is not the case in popular summer resorts Benidorm and Salou, where prices are up by 33% and 36% respectively.”
About the data
The 2015 Summer Travel Trends are based on searches made during January, February, March, April and May for a hotel stay between 1 July and 31 August 2015. All prices shown are the average price per night for a standard double room.
Travellers find the ideal hotel for the best price on www.trivago.co.uk. trivago is the world’s largest online hotel search site, comparing rates from over 700,000 hotels on over 200 booking sites worldwide. trivago integrates over 140 million hotel ratings and 14 million photos in order to make finding the perfect hotel easier for users. Over 80 million visitors per month find their ideal hotel by using trivago’s various filters and in turn save an average of 36% per booking. trivago was founded in 2005 in Düsseldorf, Germany and currently operates 52 international country platforms in 33 languages.