Blue Monday: trivago reveals the cheapest destinations in the UK

January 12, 2017

London, 12 January 2017. Based on exclusive hotel price data from 2016, has revealed the cheapest and most expensive destinations in the UK. Using data from 1 January to 31 December 2016, the destinations have been aggregated from towns and cities with at least 60 hotels.


Blackpool is the number one low-cost destination in the UK

With an average hotel price of £63, Blackpool is the cheapest place in the UK for hotel accommodation. With the average hotel price in the UK coming in at £94, Blackpool offers savings of £29 compared to the country average.


Coastal towns and cities dominate the results for 2016, with traditional seaside locations such as Great Yarmouth, Scarborough and Torquay featuring in the top 10. The cities of Sheffield, Nottingham and Newcastle also feature, coming in at fourth, seventh and tenth place respectively.


London is the most expensive destination in the UK

With an average price of £156, London hotels are unsurprisingly £93 more expensive than the UK’s cheapest and £62 above the country average.


Bath comes in at second place, with an average price of £144, whilst the University cities of Oxford and Cambridge take third and fourth place respectively.


Two Scottish cities also make the list; the capital Edinburgh at sixth place and the northeast coastal city of Inverness coming in eighth.
Eleanor Kutylowski, UK Communications: “With many people set to enjoy holidays within the UK this year, it’s important to know where Brits can find the best value at home. Our data shows that several British beaches offer low-cost accommodation – welcome news for anyone looking to take a staycation by the sea in 2017. In addition, those looking to make city trips this year can save money by swapping London, Bath or Oxford in favour Sheffield, Nottingham, or Newcastle. These results come at an ideal time for anyone looking to escape the Blue Monday blues.”


About the data

Based on hotel searches made between 01.01.2016 and 31.12.2016. Each destination included in the data capture had at least 60 hotels and showed availability throughout the 12-month period.


About trivago

Founded in 2005 and headquartered in Dusseldorf, Germany, trivago is a global hotel search platform, focused on reshaping the way travellers search for and compare hotels. trivago’s mission is to “be the traveller’s first and independent source of information for finding the ideal hotel at the lowest rate.” As of September 30, 2016, trivago’s global hotel search platform offered access to approximately 1.3 million hotels in over 190 countries.  trivago’s platform can be accessed globally via 55 localised websites and apps in 33 languages.


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