Easter 2016 Travel Trends

March 23, 2016

London most popular; Dubai most expensive

London, 22 March 2016. London is the most popular destination this Easter, while Dubai is the most expensive. 47 per cent of UK users have opted for a four star hotel and will stay for an average duration of four nights. These are the Easter travel trends for 2016, reported annually by hotel search website trivago.co.uk.


London is again the most popular destination this Easter, followed by Amsterdam, Dublin, Dubai and Edinburgh. This is in contrast to 2015, when Paris and Barcelona made the top 5, rather than Dublin and Edinburgh.


Dubai is the most expensive destination for a hotel stay this Easter, at an average of £170 per night. This is followed by Amsterdam, at £166, and London, at £162. The cheapest is Liverpool, at £102 per night. In most cases, prices during the Easter weekend have increased when compared to the monthly average during March. The worst case is in Amsterdam, where prices are up 20 per cent from the monthly average of £138. The only destination with a significant decrease is Manchester, where prices are down 7 per cent compared to the monthly average of £123.


Four star hotels are the most popular option this Easter, with 47 per cent of UK users opting for this star category. This is followed by three star hotels (30 per cent) and five star hotels (16 per cent).


UK users will take the shortest break this Easter, alongside the Spanish and Italians. The Irish, French and Germans have opted to take one day more, on average.

Denise Bartlett, Communications UK & Ireland: “Those checking into a hotel this Easter weekend are likely to be travelling abroad, with just four of the top ten destinations located in the UK. As is usual during a long weekend, the city break is a popular option, with capital cities taking the limelight this Easter. Dubai, which has increased dramatically in popularity among UK users over the past few years, is the only long haul destination to feature in the top ten. UK travellers seem willing to spend a little more on their hotel this Easter, with the largest proportion opting for a four star hotel.”

About the data
All data is based on searches made during January and February for a hotel stay over the Easter long weekend (24th to 28th March 2016).

About trivago
Travellers find the ideal hotel for the best price on www.trivago.co.uk. trivago is the world’s largest online hotel search site, comparing rates from over 1 million hotels on over 250 booking sites worldwide. trivago integrates over 190 million hotel ratings and 14 million photos in order to make finding the perfect hotel easier for users. Over 120 million visitors per month find their ideal hotel by using trivago’s various filters and in turn save up to 48% per booking. trivago was founded in 2005 in Düsseldorf, Germany and currently operates 55 international country platforms in 33 languages.

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