Global Summer Trends 2017

May 16, 2017

Düsseldorf, 16th May 2017.

This year, trivago.co.uk reveals 2017’s worldwide trending destinations as part of their annual Global Summer Trends research.

Using exclusive price data from the past two years on trivago platforms around the world, trivago has identified the destinations that have seen the largest increase in popularity over this period.

The number one trending destination for 2017 is Iceland’s capital, Reykjavik.
This is the destination that has shown the greatest increase in searches over the past two years.

This is followed by Cuba’s Varadero, coming in at number two and ranking higher than the country’s capital, Havana.

The one country to feature twice in the list is Spain. Both destinations are located in the Southeastern Alicante province: the eponymous town of Alicante coming in at number four and the nearby Torrevieja at ten.

European destinations make up 50% of the results: Iceland, Turkey, Spain and Croatia are the four European countries making the top list.

One of the smallest destinations in the top ten is Crikvenica on Croatia’s Adriatic coast, which is ninth in the ranking.

Trending Destinations 2017: The Top Ten

Eleanor Kutylowski, External Relations: ‘Even though most of the destinations in the top ten offer sunshine and sandy beaches, the top spot for 2017 is taken by Iceland’s Reykjavik, an alternative to the traditional summer beach holiday.

Europe is the place to be this year, with European destinations making up half of the top ten. For those looking to venture abroad, these destinations are perfect for a short haul break, however with most UK travellers choosing to holiday for an average of 7 days, the long-haul options outside of the continent are set to be just as popular.

Alicante, a longstanding popular choice for the Brits is no longer a secret of ours; as the fourth most trending destination it is evident that travellers worldwide have started to pick up on its appeal.

A great resource for those yet to book their summer holiday, this top list can help Brits pick out a trending destination that has been tried and tested by travellers worldwide.’

About the data
This data shows global emerging destinations that have been rapidly gaining popularity on trivago across the world. We looked at searches from the past two years and each destination has at least 35 hotels to be included in the UK list.

About trivago
Founded in 2005 and headquartered in Düsseldorf, Germany, trivago is a global hotel search platform, focused on reshaping the way travellers search for and compare hotels. trivago’s mission is to “be the traveller’s first and independent source of information for finding the ideal hotel at the lowest rate.” As of September 30, 2016, trivago’s global hotel search platform offered access to approximately 1.3 million hotels in over 190 countries. trivago’s platform can be accessed globally via 55 localised websites and apps in 33 languages.

This press release is copyrighted and may only be published with reference to www.trivago.co.uk. Subscribe to the trivago releases by emailing eleanor.kutylowski@trivago.com.