iOS vs. Android: User Differences between iPhone and Android Apps

June 18, 2015

App_UK_2

App Image: http://trv.to/AppUK

London, 18 June 2015. Hotel search tool trivago.co.uk has analysed searches made on our iPhone and Android mobile apps over the past 12 months to identify key differences in search and travel preferences. While iOS users prefer popular, more expensive locations, Android users tend to opt for cheaper and more exotic destinations. A hotel swimming pool is the top priority for iOS users, whereas Android users value free WiFi and breakfast.

 Top 10 Searches:

  iOS Av. Price 2014   Android Av. Price 2014
1 London £149 1 London £149
2 Manchester £92 2 Kuala Lumpur £46
3 Amsterdam £111 3 Amsterdam £111
4 Dubai £121 4 Singapore £100
5 Dublin £84 5 Manchester £92
6 Birmingham £67 6 Dubai £121
7 Edinburgh £108 7 Edinburgh £108
8 Liverpool £75 8 Dublin £84
9 Paris £130 9 Birmingham £67
10 New York City £190 10 Bangkok £42
Average: £113 Average: £92

Data is based on app searches over the past 12 months. Average price is the average price per night for a standard double room during 2014.

The top searches show how iPhone users generally prefer traditionally popular destinations closer to home, such as London, Edinburgh and Paris. The average price of these destinations during 2014 was £113, compared to £92 for Android users, who tend to opt for more exotic and cheaper destinations, such as Kuala Lumpur and Bangkok.

The average clicked price for iPhone users over the past 12 months was £108, which is 27 per cent more than the average for Android users, at £85 per night.

Pricing Breakdown:

AppSpendingUK_2

Pricing Breakdown Graph: http://trv.to/AppSpendingUK

The pricing breakdown graph supports the theory that iPhone users tend to spend more, with only 18 per cent searching for hotels in the cheapest price bracket (under £50), compared to 33 per cent of Android users. In each of the three highest price brackets, iPhone searches are noticeably higher than Android.

Most Popular Filter Options:

Filter iOS Android
WiFi 30% 44%
Spa 27% 27%
Beach 22% 22%
Breakfast 19% 25%
Pool 59% 51%

Data is based on the percentage of users selecting each filter, when one of the top filter options is selected (WiFi, Spa, Beach, Breakfast, Pool). It is possible to select more than one filter option at once.

When one of the top filters is selected, the Pool was the most popular in both iOS (59 per cent) and Android (51 per cent). Android users were more likely to select Breakfast (25 per cent compared to 19 per cent for iOS) and WiFi (44 per cent compared to 30 per cent). The Spa and Beach filters held the same popularity in both Android and iOS.

Denise Bartlett, UK Public Relations: “Over the past year, we have seen usage of our mobile apps double in the UK. With mobile becoming an increasingly important presence in the online travel industry, it is really interesting to note these key differences between iOS and Android users when searching for a hotel. The price differences are the most striking here – with Android owners searching for hotels which are on average £23 more expensive per night than iPhone owners.”

Download the iOS and Android trivago apps for free here:

iOS: http://trv.to/DownloadiOS

Android: http://trv.to/DownloadAndroid

About the trivago apps:

Travellers find the ideal hotel for the best price on trivago’s apps – available to download free on iOS and Android. Real time price comparison and room availability allows users to compare rates from over 700,000 hotels on over 200 booking sites worldwide, while the use of location services means the apps can be used both on the road and at home. Extensive filter options, over 140 million hotel ratings and 14 million photos are integrated in order to make finding the perfect hotel easy for users. In the UK, usage of our apps has doubled in the past year (2015 compared to 2014) and allow users to save an average of 36% per booking.

This press release is copyrighted and may only be published with reference to www.trivago.co.uk. Subscribe to the trivago releases by emailing denise.bartlett@trivago.com.