Ski Travel Trends 2015-16

February 17, 2016

London, 17 February 2016. Morzine is the most popular ski resort this season, followed by Chamonix and Zakopane, according to data from hotel search website At an average of £298 per night, Courchevel is the most expensive, while Bansko is the cheapest. UK travellers are willing to pay up to £459 per night for their hotel room and will stay for an average of five nights. Ischgl has the best-rated hotels, with an average hotel rating of 86.84, while Pas de la Casa has the lowest-rated hotels.

25 most popular ski resorts, 2015-16:


Morzine has risen in popularity from the fourth most popular resort last season to the most popular this season, while Chamonix has dropped from first to second place. The surprise entry, however, is Zakopane, which did not feature on last season’s list but is the third most popular resort this season. This could be due to hosting part of the Ski Jumping World Cup, or due to the creation of The Giant Maze – set to be the world’s largest ice maze.

France is the most popular country for a ski holiday, with a total of nine resorts in the top 25 – five of which are in the top ten. The second most popular country is Austria, with six resorts in the top 25. The only long haul destination to feature is Whistler in Canada.

The most expensive ski resort for a hotel stay is Courchevel, at an average of £298 per night. This is followed by Verbier at £279 and Ischgl at £267. At an average of £52 per night, Bansko is the cheapest resort, followed by Zakopane at £53 and Borovets at £62. One night in Courchevel is on average 477 per cent more expensive than one night in Bansko.

The average clicked price, however, shows that Brits are researching hotels which are much more expensive than the average price. In Courchevel, for example, the average clicked price (when a user clicks on a hotel to take them to the booking site), is £459 – 54 per cent higher than the average price of £298.

The best-rated hotels can be found in Ischgl, with an average rating of 86.84, followed by Zermatt at 86.17. Scaling to 100, the trivago Rating Index aggregates reviews from across the web, providing an accurate and comprehensive indicator of hotel quality. The lowest-rated are in Pas de la Casa, with an average rating of 75.16, followed by Les Deux Alpes at 76.15.

Unsurprisingly, the ski resort with the highest length of stay is Whistler in Canada. The majority of the resorts are popular for 5 to 6 day stays, with some popular for a shorter break – namely Innsbruck, Courmayeur, Chamonix-Mont-Blanc and Zakopane.

Denise Bartlett, UK Public Relations: “It is great to see such a range of destinations on our most-popular list, from more traditional resorts in France and Austria to new entries in Andorra and Poland, plus one further-afield entry from Canada. The biggest surprise is Zakopane, which has risen in fame from a summer hiking destination to the third most popular ski resort this season. With prices in Polish and Bulgarian ski resorts significantly cheaper than their French and Austrian counterparts, and hotel quality equally strong, resorts such as Zakopane could present a good value alternative.”

About the data

Popularity Ranking is based on searches for a hotel stay between 1 December 2015 and 31 March 2016.

Average Price is the average price per night for a standard double room between 1 December 2015 and 29 February 2016, based on over 2.5 million daily searches from over 250 online travel agents.

Average Clicked Price is the average price selected by trivago users for a hotel stay between 1 December 2015 and 31 March 2016, while Average Stay Duration is the average number of nights searched for in the same period.

Hotel Reputation is the average rating of hotels in that destinations, based on over 200 million online ratings from over 30 websites worldwide.

About trivago

Travellers find the ideal hotel for the best price on trivago is the world’s largest online hotel search site, comparing  rates from over 1 million hotels on over 250 booking sites worldwide. trivago integrates over 190 million hotel ratings and 14 million photos in order to make finding the perfect hotel easier for users. Over 120 million visitors per month find their ideal hotel by using trivago’s various filters and in turn save up to 48% per booking. trivago was founded in 2005 in Düsseldorf, Germany and currently operates 55 international country platforms in 33 languages.

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