Travel interest to Leicester jumps by 277% ahead of Saturday’s game
London, 6 May 2016. Hotel searches to Leicester on trivago.co.uk have jumped by 277 per cent following Leicester’s draw against Manchester United on Sunday 1st May and Tottenham’s draw against Chelsea on Monday 2nd May, which confirmed Leicester as winners of the 2015-16 Premier League.
When searches made between 1st to 5th May were compared to searches made during the previous week (24th to 28th April), travel interest increased by 277 per cent for a hotel stay during the upcoming weekend (6th to 8th May). Leicester will receive the trophy after their final home game against Everton on Saturday 7th. The average stay duration of searches made during the last five days is one night.
The current price of a hotel room in Leicester on Saturday is £128, up 49 per cent from the May monthly average of £86. Hotel availability on Saturday is currently at 4 per cent, showing a high demand for hotel rooms.
In addition to the last-minute increase in travel interest, hotel searches for all future travel to Leicester have also increased by 195 per cent. When searches made during the past five days (1st to 5th May) were compared to searches made during the previous week (24th to 28th April) for a hotel stay any time after Sunday 8th May, an increase of 195 per cent was found.
Denise Bartlett, Communications UK & Ireland: “With much buzz surrounding Leicester’s inconceivable Premier League victory, it is unsurprising to see a last-minute surge in hotel searches to the city. The average stay duration of one night suggests that fans have either managed to obtain last-minute tickets, or simply want to soak up the atmosphere and celebrate. The increase in travel interest for a hotel stay in the future, however, suggests that Leicester’s tourism industry may be able to experience more long-term benefits from the media exposure.”
Travellers find the ideal hotel for the best price on www.trivago.co.uk. trivago is the world’s largest online hotel search site, comparing rates from over 1 million hotels on over 250 booking sites worldwide. trivago integrates over 190 million hotel ratings and 14 million photos in order to make finding the perfect hotel easier for users. Over 120 million visitors per month find their ideal hotel by using trivago’s various filters and in turn save up to 48% per booking. trivago was founded in 2005 in Düsseldorf, Germany and currently operates 55 international country platforms in 33 languages.
Cover image by dom fellowes.